Journal
Straight answers to the questions that come before a quote
What things cost, how long they take and when a project is not worth doing. Written to be useful before you decide, not to convince you afterwards.
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Website or e-commerce: the right question is not which, but when
Selling online changes daily operations, not just the website. How to tell whether you are ready.
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Artificial intelligence in business: where you actually start
Not with the most powerful model, but with the repetitive task costing you the most hours. How to choose the first project.
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How long SEO takes to produce results
What happens in the first weeks, what takes months, and which signals show the work is landing.
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Custom or off-the-shelf software: how to decide without regretting it
Custom is not always the right answer. The concrete criteria for working out which side you are on.
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When a website redesign is worth it (and when it is just boredom)
“I am tired of it” is not a reason. The signals that genuinely justify a rebuild, and how to protect your rankings.
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