A brand is not a logo. The logo is only the signature.
An identity works when it stays recognisable on a business card, a social profile, an invoice and a sign above the door. That is why we do not deliver an isolated symbol, but a system that says how to behave in every situation.
The work starts from who you are and who you want to attract, not from current graphic trends. An identity built on a trend ages with it; one built on positioning stays useful far longer.
Scope
What the brand project includes
Logo and visual system
Primary mark, variants, monochrome versions and minimum-size rules.
Palette and typography
Primary and supporting colours, typefaces and text hierarchies with exact values.
Coordinated materials
Cards, letterheads, email signatures, social assets and recurring collateral.
Guidelines
A usage document with correct examples and mistakes to avoid, for anyone touching the brand.
Value
What you can achieve
Be recognised before your name is even read. Present consistently across every channel and medium. Give suppliers and collaborators clear rules to follow. Strengthen the perception of solidity and care.
Method
The branding path
Listening
Activity, values, audience, competitors and current perception of the brand.
Direction
Visual and verbal territories proposed and discussed before detail work begins.
Construction
Mark, visual system, applications and verification on real materials.
Handover
Files in every format, guidelines and a ready-to-use brand kit.
FAQ
Branding FAQs
What you receive, how long it takes and when a rebrand is justified.
Do I receive the source files for the logo?
Yes. Delivery includes editable vector files and every usage format, plus print and digital versions. The files are yours and usable with any supplier, with no obligation towards us.
How many logo proposals do you present?
Few and reasoned, not dozens. We present the directions that genuinely answer the positioning and explain the choices; the selected one is then refined through agreed rounds.
Do I need a full identity or just a logo?
It depends on the starting point. If the mark works but materials are inconsistent, it is often better to work on the system around it. We assess this together and say so plainly, even when it means a smaller project.
Is the logo registered as a trademark?
Registration is a separate legal procedure handled by an intellectual property advisor. We design the identity and prepare the required materials, flagging when a prior-rights search is advisable.
How long does a visual identity last?
A system built on positioning stays valid for years, with progressive updates. Deeper revisions make sense when audience, offering or market change.